There's a war simmering in the fast-food world and McDonald's is getting the upper-hand against Wendy's and Burger King. McDonald's is gearing up to transform their "value platform", meaning they will offer new promotions.
They have already introduce "McPick 2" to replace Dollar Menu, this is a limited-time offer that will let customers choose two of the following items for $2: a McDouble, a McChicken, small fries, and mozzarella sticks.
The offering has gained the necessary votes from franchisees to make it onto the national menu, and will be available in U.S. restaurants for a 5-week run starting January 4, 2016. After that, McDonald's said it may change the details of the offering, but that it plans to stick with the "McPick" concept and name.
They have also made breakfast items like Egg McMuffins available throughout the day.
In response to McDonald's offer, Burger King and Wendy's unleash more promotions, and both chains saw increase in sales.
Burger King offers a 10-nugget deal for $1.49. It's also offering coupons for other food items on its mobile app. While, Wendy's promo is "4 for $4" meal that includes a junior bacon cheeseburger, 4 chicken nuggets, small fries, and a drink for only $4.
McDonald's says that 25% of their customers are looking for value meals.
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